Educational: How Mobile Technology is Redefining the Customer Experience

  • 06/20/2012
  • 5:30 PM - 8:30 PM
  • World Cafe Live


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Event Info

Wednesday, June 20th
5:30 to 8:30pm

World Cafe Live
500 N. Market Street
Wilmington, DE  19801


Robert Allen
Director, Mobile & Social Media AstraZeneca
Jim Dixon
Strategic Leadership, Mobile Strategy and Technology
Trellist Marketing and Technology
Gary Fechter
 McCarter English
Bill Freeborn
Executive Leadership, Corporate Development
Trellist Marketing and Technology
Kjell Hegstad
Head of Mobile Banking
ING Direct



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 Mobile devices have given customers 24/7 access to the information they want and need--and, in turn, they have fundamentally changed the way people interact with the world.  This shift in behavior is redefining how customers interact with brands...when and where they do business...and, most important, how they define "service" and "value."


Our discussion will focus on how the customer experience has been redefined with the explosion of mobile technology.  What new mobile technologies are in our near future...and how the "Mobile Business Leaders" on our panel are evolving the customer experience, by deploying using a variety of mobile utility in their respective industry.

See you there!

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